The "Unknown Unknowns" of Plain English  (December 2004) Volume 6, Issue 4 Asian EFL Journal

http://www.asian-efl-journal.com/december_04_RN.html

This paper re-considers the intercultural analysis in article 31 below in the same journal, a paper which uses complex ‘jargon’ from the field of pragmatics, in the light of  Donald Rumsfeld's now notorious statement on "known, knowns" and "unknown, unknowns" which led to his “award” of the "Plain English Campaign’s" 'Foot in the Mouth' Award. The paper also discusses the notion of ‘plain English’. The "plain" English of modern news media has a worrying capacity for keeping us in the dark; which is reminiscent of Orwell's 1984. For Orwell, the natural partner of Newspeak was Doublethink. The Orwellian example of Doublethink best suited to this paper is perhaps, "Ignorance is strength".

Cooperation and Relevance in Intercultural Conversation: the Influence of Background Knowledge on the Inferential Process Vol. 14 March 2003 Asian EFL Journal http://www.asian-efl-journal.com/march03.sub3.htm

This paper uses a sample from a data-base of recordings of simulations involving foreign and Japanese students of intercultural communication in Kochi University. Three views of inferencing are discussed in relation to the data sample. Grice’s view of inferencing guided by a principle of cooperation, and its subordinate maxims, Sperber and Wilson’s relevance theory and Clyne’s revised maxims for intercultural analysis. Within a theory of relevance, “contextual effects” are created by reference to known information, reducing the need for processing by interlocutors who share the same prior contextual clues in a “mutual cognitive environment”. In intercultural negotiation, however, a higher level of awareness of assumptions about common knowledge is of central importance to performance.

International Media Analysis

Teaching Language and Content through an International Media Case Study                   International Communication Department Journal, Faculty of Humanities and Economics, Vol. 4 (pp. 63-90) Kochi University. (September 2003) (with F. Nunn, main author)
This article proposes a detailed example of a media case study, critically examining the media reporting of an incident in Afghanistan at the start of the US led military operation there. It also discusses a pedagogical approach to media case studies. (Detailed analysis, F. Nunn, pedagogical applications R. Nunn)


Teaching a Critical Reading of International Media
JACET Bulletin Vol. 30 pp. 59-69 (October, 1999)
This article argues that there are in-built weaknesses in the process of international newsflow and that these weaknesses should be systematically studied in courses in international studies. It considers the ways in which internet resources can enhance our understanding of international news, but also examines the problems caused by the increased speed and volume of newsflow and argues that the concept of the "global village" is still little more than a convenient myth created by the media. It illustrates how students can develop an awareness of the editing process of international news, learning to evaluate different styles of information presentation, to assess factual evidence and to identify narrative techniques that are normally associated with fiction.

 Neutrality and International Media Study in the Information Age,
Faculty of Humanities and Economics, Vol. 1 (pp. 1-12) Kochi University. (2000)
This article discusses the use and misuse of visual images in the media process and argues that the reliability and truth value of international news transmission has not necessarily improved as a result of technological advances. Some teaching strategies are suggested to help international studies students confront the difficulties.